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從“印刷代工“到“繪本原創”！看龍港这家印企如何跨界“破圈”
2025-08-11 13:14:51.0 来源：龙港市印刷包裝行业协会 责编：张晓丹
創新：全産業鏈布局，打破繪本行業“三大壁壘”
国产原创绘本长期面临“叫好不叫座”的困境。行业数据显示，2022年原创绘本品种占比超55%，但销量仅占23%，头部市场仍被进口作品垄断。杨介梁分析，传统绘本行业存在三大壁垒：创作与出版脱节、印刷成本居高不下、发行渠道碎片化。
对此，华旭实业构建了“研发—出版—印刷—发行—衍生”全产业链模式：前端与浙师大、中国美院等机构合作，签约30余名专业创作者，年均征集300余部原创稿件，建立IP储备库；中端依托自有高精度印刷設備和绿色印刷技術，将单本绘本成本降低20%，并联合天津出版传媒、海豚出版社、中国中福会出版社等10余家出版单位，对绘本内容层层把关。与此同时，华旭实业还通过新华书店、抖音、海外电商平台覆盖國內外线上线下市场。在后端方面，华旭实业投身于原创儿童绘本的衍生産品开发，打造线上教育、文创周边、数字版权等多元産品体系。
从产业链前端独立IP打造，到中端的高品质原创儿童绘本生产制造，再到后端的衍生産品开发，华旭实业形成了文化内容价值增值的完整链条。“传统模式下，绘本从策划到上市需18个月，而我们通过全链条协同可缩短至10个月。”杨介梁介绍。据了解 ，2024年，华旭实业绘本产值已突破2000万元，预计2025年将达3000多万元。
未來：從繪本到教育生態，打造文化IP新名片
华旭实业的蓝图并不仅限于绘本。
华旭实业在龙港市拥有一个面积约36000平方米的华旭产业园，他们的原创儿童绘本研究院、研发创作中心就位于产业园内。研究院与研发创作中心内还拥有独立的绘本策划、故事创作、插画创作、书籍设计空间，以及绘本相关文创産品设计与展示中心。同时，产业园的印刷车间还引进了高宝对开八色翻转印刷機等60余台先进設備，为制造高品质、高标准的儿童原创绘本産品提供了坚实基础。
除了绘本领域外，华旭正与國內的教育专家学者合作开发教辅书，积极拓展教育生态领域。为了顺应时代需求，与中国教科院教育专家李勇智合作开发《人工智能探索与实践》教辅书；与陕西中教创联文化发展有限公司合作出版《浙江中考优化指导》系列教辅书并通过浙江省中小学教辅材料评议委员会专家组评议，未来还计划将绘本IP延伸至益智玩具等更多周边领域。“我们未来的目标是继续深耕内容和技術，不断提升华旭的品牌实力。”杨介梁说。
这一转型也得到了龙港市政府的支持和认可。华旭原创儿童绘本全产业链项目入选了温州市重点文化产业扶持资金项目。龙港市委宣传部相关负责人称，华旭实业的实践证明了传统制造业可以通过文化IP赋能实现价值链攀升，为温州“智造”增添人文内涵。
來源：龍港新聞客戶端
温度新闻记者：夏晓腊 郑丹丹
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003pxik.com.cn