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瓦楞和標簽已爆，软包裝将被点燃，数字印刷正重塑整个行业！
2025-07-28 11:00:09.0 来源：全球印刷与包裝工业 文/曹临蹊 责编：张晓丹
包裝数字印刷的前景
油墨行业的领导者们自然而然地看到了数字印刷在包裝领域的巨大发展机遇。
达普林表示，数字印刷的前景非常乐观。“在2024年德鲁巴印刷展上，大量专为高速生产而设计的数字包裝印刷机问世了，随着这些印刷机开始被包裝加工商和品牌商委托使用，数字印刷包裝的数量也将随之增长，尤其是考虑到数字印刷能够灵活适应可持续发展法规的变化。”
达普林补充道：“虽然目前所有包裝中只有约1%-2%是数字印刷的，但随着印刷周期随技術的进步而不断缩短，数字印刷包裝的数量正在增长，并开始在短版印刷作业中取代模拟印刷。这些趨勢，加上油墨、喷头、印刷机、软件和干燥选项的持续创新，将确保数字印刷在包裝领域的持续增长。”
莱维特表示，包裝数字印刷的前景非常乐观。“惠普预计包裝数字印刷将继续保持强劲增长，尤其是在品牌和加工商围绕可持续性、供應链敏捷性和库存单位 (SKU) 扩张等关键驱动因素进行整合的情况下。” 莱维特说道。
莱维特补充道，惠普持续投资于创新，从人工智能驱动的Nio代理和PrintOS生态系统，到HP Indigo 200K数字印刷机等印刷机的扩展，都表明了惠普对数字化将成为包裝下一阶段主导技術的信心。“惠普对HP Nio、PrintOS等平台以及全面集成的生态系统的投资，体现了其对数字印刷将成为包裝领域主导力量的长期信心。随着市场预期的演变，那些拥有数字化能力的企业将最有能力抓住机遇。”
梅尔滕斯表示，他预计该领域将出现强劲增长，尤其是在標簽和瓦楞包裝领域。“喷墨印刷的广泛應用取决于食品安全、可回收性和单位成本方面的突破。但转变正在进行中。”
拉塞尔表示：“包裝行业仍在适应从中央/区域生产转向本地生产、供應链暴露以及原材料供應受限的影响。” 産品版本化趨勢将持续存在，这会影响印刷周期，并进一步推动数字印刷的适用性。電子商務旨在提升开箱体验并提升运输包裝的吸引力，这将为折叠纸盒和瓦楞包裝的数字印刷创造更多机遇。
拉塞尔补充道：“在可持续发展的推动下，包裝将继续转向更具可持续性的材料，例如单一塑料和可回收成分更高的材料。人们将更加关注可回收性，并通过将最新技術与数字印刷相结合的创新解决方案，推动新的国家包裝回收或再利用计划的实施。”
金表示：“随着对可定制内容的需求日益增长，以及企业希望打造引人注目的産品標簽和包裝，我认为数字包裝市场将持续增长。利用数字印刷技術的企业将能够更好地满足市场不断变化的需求，提供定制化、技術先进的包裝解决方案，从而引起当今消费者的共鸣。”
爱德华兹观察到，对于数字包裝市场来说，这是一个非常有趣且激动人心的时刻。爱德华兹总结道：“各种應用正处于不同的实施阶段，標簽應用最为广泛，而软包裝才刚刚起步。然而，目前还没有哪个應用能够算得上成熟，很多應用都处于早期采用阶段。我预计，从客户、品牌到硬件和耗材供應商，都会对该领域产生浓厚的兴趣，并且该领域在短期至中期内有望实现显著增长。”
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