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創意驱动用户，康宝莱創意包裝再摘奖！
2023-05-16 12:53:01.0 来源：华夏小康网 责编：覃子喻
- 摘要：
- 缪斯设计奖(MUSE Design Awards)创建于2015年,迄今已成功举办了八届。
【CPP114】訊：康宝莱作为1980年成立的老牌营养健康产业“劲旅”,一直坚持在産品包裝上做出新颖的創意风格,以激发用户兴趣,助力産品及内容營銷,这也获得了业界的充分肯定——康宝莱的多种産品,多次斩获各路奖项。
2023年3月,康宝莱蛋白营养奶昔易享装斩获2023缪斯设计奖银奖。
缪斯设计奖(MUSE Design Awards)创建于2015年,迄今已成功举办了八届。作为國際奖项协会(International Awards Associate)旗下的全球性奖项赛事之一,该奖项面向建筑、室内、産品、景观、灯光、包裝、时尚等广泛领域征集设计作品,致力于发掘和支持各行业处在上升期的设计师,旨在培养和推广“设计缪斯”,推动全球设计产业的发展更上一层楼。
康宝莱牌蛋白营养奶昔(易享装)采用“創意玩梗”的小条装形式,契合年轻消费者的使用场景和使用习惯,一经上市就令消费者耳目一新。産品包裝紧扣Z世代用户忙碌且富有调侃的状态和个性,以有趣的文字与设计巧妙结合,妙趣横生。
在2022年12月开展的2022第六届金匠奖评选中,康宝莱凭借市场部“康宝莱全球首款软糖産品智满星™DHA藻油软糖上市传播”營銷案例,荣获B2C案例类年度内容營銷银奖。
金匠奖旨在评比、发掘出独具匠心的品牌營銷案例、平台、人物标杆,倡导踏实提升专业能力的价值观和行为方式,最终打造營銷界具有工匠精神的營銷奖项。跟传统的營銷类奖项相比,金匠奖更偏重于寻找代表前沿營銷趨勢的營銷方式以及各类型的智能營銷平台等最具发展潜力的企业和案例。
DHA藻油软糖的上市沟通过程中康宝莱,通过新奇有趣的創意呈现,生动吸睛的视觉效果,高频沉浸的多渠道触达,助力品牌借助新産品实现从吸引用户注意,激发用户兴趣,进而建立用户连接的转变。
“創意驱动用户”是新时代内容和品牌營銷的“必由之路”,在未来,康宝莱将持续加码創意營銷领域,产出更多面向消费者的精彩内容!
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003www.ac135.net.cn