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印搜传媒发布印刷搜搜APP及印刷文创展等重要産品信息
2018-08-02 09:48:06.0 来源：cpp114 文/严影 责编：张晓丹
- 摘要：
- 从創意蕴酿到项目提出，从吸引投资到到组建团队，从技術实施到産品线布局，从项目测试到活動筹备。
背后故事 耐人寻味
發布會，背後的故事更耐人尋味：
1
“现在技術发展很快，昨天是纸媒，今天是网媒。很快手机的风头又盖过了网络。然而微信公众号越来越多时，信息‘四面八方’让人晕头转向。加上去年，我们印刷搜搜APP西安站站长刘永对我说过一句话，希望我创办一个聚合式的手机平台。这给了很大的触动。我又想到，现在共享单车那么流行，为什么我们不能办一款共享APP。于是便有了这一款印刷搜搜APP。”
“我的老领导王圭平总经理（宁波我要印）对我说过，要跳出印刷看印刷，这句话带给我很多思考。加上我个人很喜欢文创産品，加上现在印刷包裝企业向文创产业转型成了一个大趨勢。所以，在印刷搜搜APP上加入了‘文创秒杀’的模块；也有了后面我们办‘文创商城’、注册‘文创小鸽’品牌、与华港就举办印刷文创展一拍即合。”印搜传媒董事总经理覃子喻一气呵成地介绍了印媒传媒系列産品诞生背后的故事。
2
“我之前对APP不感兴趣，从未下载过一款APP；且思想守旧，直到一周多前才将2G手机换成了4G手机。带着疑虑和怀疑的态度参与印刷搜搜APP産品的策划，及测试、内容填充等工作。当我看到印刷搜搜APP测试版时，我一眼就喜欢上它。”印搜传媒主编蔡志华如是介绍了其心路历程。他在具体介绍印刷搜搜APP的总站及分站的功能、栏目之余，还概括了该産品的特点：
“它象大众点评网，又不象大众点评网。城市分站设计上类如大众点评网；内容上不同，是一款泛資訊及电商平台。”
“它既有整合之功，又有个体特色。合可形成几十个分站同时推广品牌和産品的张力；分则各显各城市印包特色。其模式设计正是为了让客户能更大可能、更精准、更有效地通过我们的APP産品实现品牌增值、卖出産品。”
“它追求有效共享、可持续共享。印刷搜搜APP强调让企业用户参与、企业用户上传内容，为企业用户准备了可供其上传内容的多类商务栏目，使各地业内企业拥有了宣传和展示自身品牌及産品的窗口。同时还设计了休闲的‘心情’栏目，目的让印刷搜搜APP能成为用户的精神家园。”
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