- 2019年7月10日-12日，上海揽境展览主办的2019年蓝鲸國際標簽展、包裝展...[詳情]
2019年蓝鲸標簽展_蓝鲸软包裝展_蓝鲸
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環保和品牌将是食品包裝设计发展的趨勢
2015-04-20 10:16:45.0 来源：出版传媒包裝网 责编：江佳
- 摘要：
- 包裝所传递给消费者信息和给産品带来的影响是最直观的。在环境问题日益严峻的当下，包裝设计师们应该有更强的使命感，在为客户提供适合的商品包裝的同时，将更多的環保理念融入到自己的産品设计中去，给消费者一个积极的引导。
【CPP114】讯：食品是人们在生活中最常用也是消费最多的物品之一，因此食品的包裝设计引起很大的关注。欧洲人每年会浪费9千万吨食品，如果我们的使用方式毫无改变，到了2050年我们则需要两个地球来维持生活。
目前在食品方面存在的最大问题是浪费，包括食物本身的浪费和包裝材料的浪费。食物的浪费有时是因为包裝不适，有时则是因为食品过期；包裝材料的浪费则体现在循环利用方面。食品包裝设计师的难题则是如何解决这些浪费。
在食品方面，人们对于“绿色”的要求不仅仅是産品的健康还有企业的生产可持续，企业必须有理由让人们相信购买他们的産品是无害的，而这些理由应该在産品的包裝上得到直接的体现。
如何才能让人们记住在有效日期之前把産品用完呢？设计师提出，可以在外包裝上加入智能芯片，通过日期变色提醒人们。另外，可以改变食品的包裝方式，例如可以把一大块肉切分成小块打包，这样人们就不会因为衡量不准而造成不必要的浪费。而在包裝上选择可以循环利用的材料更受消费者欢迎，如一瓶玻璃瓶装蜜罐在使用完之后还可以用来装其他的腌制食物等。
美国著名品牌策略顾问及设计师WalterLandor说：“産品是工厂生产的，但品牌是在头脑中形成的。”品牌通过命名，各种广告和公关活動逐渐形成价值。正如我们听见“可口可乐”脑海中就会自动浮现出它的红色罐装模样，看见暗红色的大勾就会立刻想到NIKE，这些都是品牌体现在外包裝上的力量。因此，包裝所传递给消费者信息和给産品带来的影响是最直观的。在环境问题日益严峻的当下，包裝设计师们应该有更强的使命感，在为客户提供适合的商品包裝的同时，将更多的環保理念融入到自己的産品设计中去，给消费者一个积极的引导。
如何通过包裝设计来改变浪费现状,成为包裝设计师的焦点話題，他们一致认为包裝在未来的发展中应更加注重环境保护和品牌建设。
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"A list of the things you are going to buy," Mary remarked. To regain the highroad we had turned into a northerly fork, and were in as lovely a spot as we had seen all day. Before us and close on our right were the dense woods of magnolia, water-oak, tupelo and a hundred other affluent things that towered and spread or clambered and hung. On the left lay the old field, tawny with bending sedge and teeming with the yellow rays of the sun's last hour. This field we overlooked through a fence-row of persimmon and wild plum. Among these bushes, half fallen into a rain-gully, a catalpa, of belated bloom, was loaded with blossoms and bees, and I was directing Camille's glance to it when the shots came. Another outcry or two followed, and then a weird silence. Ferry led Kendall and me into the woods, the other two remaining. We found rising ground, and had ridden but a few minutes when from its crest we looked upon a startling sight. In front of us was a stretch of specially well farmed land. Our woods swept round it on both sides, crossed a highway, and gradually closed in again so as to terminate the opening about half a mile away. Always the same crops, bottom cause of the war: from us to the road an admirable planting of cotton, and from there to the farther woods as goodly a show of thick corn. The whole acreage swept downward to that terminus, at the same time sinking inward from the two sides. On the highway shone the lighted rear window of a roadside "store," and down the two sides of the whole tract stretched the hundred tent-fires of two brigade camps of the enemy's cavalry. Their new, white canvases were pitched in long, even alleys following the borders of the wood, from which the brush had been cut away far enough for half of them to stand under the trees. The men had quieted down to sleep, but at one tent very near us a group of regimental officers sat in the light of a torch-basket, and by them were planted their colors. A quartet of capital voices were singing, and one who joined the chorus, standing by the flag, absently yet caressingly spread it at such breadth that we easily read on it the name of the command. Let me leave that out. "Quite so. The man was all twisted from his hip, and he had a crooked nose." They were all flying from the plague, which was spreading, and emptying the bazaars and workshops. The Exchange being closed, trade was at a standstill, and the poor creatures who were spared by the pestilence were in danger of dying of hunger. “But she knew them,” objected Dick. “She wouldn’t throw over the wrong ones and she couldn’t get the right ones.” “That’s what we thought.” "Well, if I had sich a name as that I wouldn't expect people to git it right. There's no sense in havin' a Dutch name that makes your tongue crack like a whip. Well, this Mr. McFillemgoody is Si's boss, and he writes a nice letter, and says Si done so well at Chickamaugy that some other boss—a Colonel or Corporal—" "It is not good to be free," he said at last, in a reasonable, weary tone. "In the cold there is a bad thing. In the rain there is a bad thing. To be free is to go to these bad things." "To London!" HoME免费看一级a视频ENTER NUMBET 003ifhuzwgwly.com.cn